Canada Post Mail Disruption:
Learn how to access your important financial documents online during the disruption.
Learn more.
Temporary Branch Closure:
Our Southdale Branch will be temporarily closed for renovations starting October 14th. Reopening February 2026. ATM will remain open.
Learn More
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Invest

Milk the Market! Investing basics with a bovine twist

November 7, 2025
2
min read

A helpful illustration for learning about investing.

Three people with their arms in the air in a grassy field of cattle

Imagine your friend buys a cow, planning to sell its milk for a profit. This goes according to plan, but in a year, despite their best efforts consulting the best vets, the cow dies from mad cow disease. Your friend is left with less than they started with.

Meanwhile, you went in with a group of people to buy multiple cows. You paid a farmer to take care of the cows, and some cows produced milk, and some were beef cows. You sold some cows when the price was high and made a profit.

During the year of mad cow disease, some of your cows also died. However, you bought more cows when prices were low, and then you sold somewhen the prices went back up.

Does this sound familiar? It’s a lot like investing!

Let’s break down this analogy illustrated by Aviso Wealth and Cambrian’s financial advisor, Crystal Brown:

Crystal Brown, Financial Advisor at Cambrian and Aviso Wealth

 

Your friend and one cow

  • Buying one cow = investing in a single stock or asset
  • Selling milk for profit = earning dividends
  • Selling cows for beef for a profit = taking the profits
  • Mad cow disease = a market downturn, company failure, or unexpected risk

 

You and the cow collective

  • Pooling resources to buy multiple cows = diversifying across many stocks/assets
  • Hiring a farmer = professional fund management (e.g. mutual funds)
  • Selling cows when prices are high = taking profits
  • Buying more cows during downturns = buying low, selling high—a classic investment strategy
  • Surviving mad cow disease = surviving the down-market and buying shares at a low price, coming out of a bad situation and ending up better

 

Crystal’s advice

Cattle aside, “higher risk investments have potential for higher returns, but they come with greater possibility of losses. Diversifying among several assets is essential,” says Crystal.

You should also consider how much risk is needed to reach your goals. Sometimes it takes more, and other times less.

“Why take on the added risk of extra losses if you can still reach your goals with just a little risk?” says Crystal. “Sometimes you don’t need to go with the higher risk option to get the reward you need.”

TLDR?

“Follow the long-term strategy and stay diversified. View dips in the market as an opportunity.”

Let us help you!

If you have questions about your investment strategy or just need help getting started, we can help. Book a meeting with an advisor today.

 

 

Mutual funds and other securities are offered through Aviso Wealth, a division of Aviso Financial Inc. Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. Unless otherwise stated, mutual funds, other securities and cash balances are not insured nor guaranteed, their values change frequently and past performance may not be repeated.  

The information contained in this article was obtained from sources believed to be reliable; however, we cannot guarantee that it is accurate or complete. This article is provided as a general source of information and should not be considered personal investment advice or a solicitation to buy or sell any mutual funds and other securities.

Today’s Rates

*All rates and yields subject to change without notice.
No items found.

Want to Discuss with an Advisor?

We would be happy to discuss your unique situation with you.
Our goal is to make complex topics like this one, simple.

“I had a wonderful experience at Cambrian. I've been with the same institution for the last 21 years and all the fees and restrictions have finally pushed me into wanting to make some changes.

My advisor was prepared for my arrival with all the documents ready and waiting. He took the time to go over each one...”

Read full client story
Stephan

on his experience with Cambrian

five stars
4.9

Need a loan Buying a Home?
Check out these Resources

Check out these Resources